Midnight Sun Productions
Swedish roots. Global stories. Unique access.
Midnight Sun Productions AB is a Stockholm-based production company developing premium scripted and non-scripted content for Swedish and international audiences. Inspired by the openness and perspective associated with the Nordic midnight sun, we focus on stories that offer rare access, strong human narratives and authentic insight into worlds not often seen by a wider audience.
Combining cinematic storytelling with a unique international network spanning royalty, cultural figures, entrepreneurs, celebrities and political leaders, we create productions that are both visually distinctive and emotionally engaging — always with integrity, curiosity and respect.
Our Mission
Rooted in Sweden yet internationally minded, Midnight Sun Productions combines cinematic storytelling with unique access and authenticity. Through our extensive network spanning royalty, cultural figures, entrepreneurs, celebrities and political leaders, we invite viewers into otherwise private and inaccessible worlds — always with integrity, curiosity and respect.
Our Vision
We believe the strongest productions are both entertaining and meaningful. Our vision is to create stories that engage audiences, spark conversation and build genuine human connection across cultures and borders.
Values
At Midnight Sun Productions, we are guided by authenticity, respect and honesty. We create stories that transcend status, geography and background, highlighting the shared experiences, ambitions, tensions and relationships that connect people everywhere.
Whether documenting real lives or developing fictional worlds, we strive to produce content that feels cinematic, contemporary and deeply human.
Who We Are
What began as a passion project has evolved into something more. We’re proud of what we’ve achieved and even more excited for what’s ahead.
The company was founded by Pär Roosvall and Markus Näsholm, whose combined backgrounds span media, finance, entrepreneurship and entertainment.
Markus Näsholm brings more than 20 years of experience from leadership roles across venture capital, M&A, finance and operational management. His previous appointments include Head of Development at Catena and CEO of NFT Ventures. Markus also has extensive experience within television and media.
Camilla Hammer, Partner and CEO, has a strong track record in monetizing emerging distribution models and media opportunities across the entertainment industry. She is the co-founder of several TV companies and has held executive positions at Millicom (Managing Director), MTG (SVP Acquisitions), and Shine International, owned by News Corp, where she served as CEO.
Together, they combine commercial expertise, creative ambition and long-standing industry networks to develop compelling productions with both Scandinavian perspective and international relevance.
Pär has held executive and board roles at leading media companies such as Bonnier Group. Since 2014, he has been the founder and owner of NFT Ventures Group, the largest fintech-focused VC firm in the Nordics.
He actively serves on multiple investment committees as senior advisor and holds various board positions at several international companies, including publishing companies; most notably the chairman of Publishing House Stolpe and FPG Media/FOKUS.
Past and Upcoming Projects
Kungens Innersta Krets
Via Play / TV3
Year
2023
Coming Soon…
Hidden Islands
Sky Showtime
Year
2026